Tapping the GEN Z Market
The wine industry’s future rests on winning over a new, powerful audience: Gen Z."
- Arsen Khachaturyants, Gen Z winemaker at Arsenio in Tuscany
The Label
Bold labels are the disruptors of wine.
1000s of wine brands are vying for attention in a dwindling market.
Brands must rethink their label design to match what today's GEN Z consumers actually want.
Striking designs, graffiti-style artwork, labels that could hang in a contemporary gallery
QR Code
It’s about creating a deeper connection to the consumer.
A QR code presents a way to create a fun opportunity to introduce the pleasures of wine to a young generations who will share their enthusiasm with their friends.
A simple scan can be a method of interactive storytelling: brand video, ingredients list, tasting notes, food pairings, customer reviews, interactive maps of the vineyard.
Consumers can get a behind-the-scenes look at the vineyard that feels personal and authentic through a video.
Content is geared towards a younger audience, but it will appeal to every age group because people want to connect.
Brand Video
Giving consumers a look behind the curtain feels personal and authentic.
Connect with younger generations - and, really, all generations - by sharing your story.
Short, interesting videos capture the digitally savvy GEN Z consumer's attention.
A brand video can be accessed through the label QR code, used in social media reels and digital marketing campaigns, and posted on the winery's website.
Tasting Room Mural
Driving customers to your tasting room is critical for profitability.
Drive customers to your tasting room by creating buzz for a mural that tells your brand story and adds to the tasting room experience.
Leverage this work of art through public relations, social media and digital marketing.
In a flat U.S. wine market and challenging economy, increasing sales from visitors, both on site and through future wine club purchases, is critical.