GEN Z ROADMAP TO THE FUTURE
The wine industry’s future rests on winning over a new, powerful audience: Gen Z."
- Arsen Khachaturyants Gen Z winemaker at Arsenio in Tuscany
The Label
1000s of wine brands are vying for attention in a dwindling market.
Brands must rethink their bottle design to match what today's consumers actually want.
Striking designs, graffiti-style artwork, labels that could hang in a contemporary gallery
QR Code
A simple scan can be a method of interactive storytelling: brand video, ingredients list, tasting notes, customer reviews, interactive maps of the vineyard
Consumers get a behind the scenes look at the vineyard that feels personal and authentic
FIVS urges adoption of digital labelling to give consumers clearer information, support sustainability and remove trade barriers
Brand Video
Connect with consumers by sharing your story.
Short, interesting videos capture the digitally native consumer's attention.
Accessed through QR codes, used as social media reels and for commercials, posted on the winery's website
Tasting Room Mural
In a flat, fragmented and fluctuating U.S. wine market, the tasting room crowds may not be as dependable as years past, but gleaning sales from the visitors who do make it to wine country is that much more important.
Drive customers to your tasting room: stand out with a tasting room mural that tells your brand story.
Leverage this tasting room work of art through public relations, social media